8 years
Eight years of experience in the Planning area of Advertising Agencies - Ogilvy & Mather, Talent Marcel, Young & Rubicam and DDB.
6 years
Six years as researcher and senior executive at Research International Brasil – currently TNS.
Since 2001
Executive Officer at Compass.br Pesquisa e Consultoria since 2001.
Thelma Mello
Thelma Mello, founder, and Executive Officer of Compass.br.
On her journey, she worked for large communication companies and independently, collecting knowledge on branding, communication, and consumer insight strategies. A fruitful professional combination to help bridge the gap between companies and consumers.
She combines the understanding of motivations and values that guide human beings, their beliefs, memories, and choices, with the responsibility of truthfully transmitting them to companies.
Compass.br is born. Driven by the passion to understand human beings, Compass.br regularly renews its understanding of what listening is, and how companies can do it to generate responses.
By observing and listening attentively, Compass.br explores people's behavior in different areas of consumption and citizenship, translating it into directions for companies. Thus, we take the path of those who seek continuous adaptation to new demands of the market and society.
Compass.br
Our compass is guided by the voices of the different audiences with which we connect, with the aim of helping companies reach their desired destinations.
The "br” in our name represents the plurality and diversity of our multifaceted country. This multiple, heterogeneous, and effervescent environment encourages us to sharpen our vision to seek meaningful answers for our clients, whether local or international.
The multidisciplinary team of Compass.br monitors, collaborates, and conducts all projects personally. Our goal is to create bonds between companies and their audiences, also listening to what is “unsaid,” but felt by people.
CONTACT US
Rua Rio Bonito, 521
Granja Viana – Cotia/SP – Brasil
06708-660
compass@compasspesquisa.com.br
thelmamello@compasspesquisa.com.br
+55 11 99755-1133
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